Privacy Policy

1. Your Sanctuary

At b., we believe in the sanctity of your digital life. Our mission is to provide a sanctuary, not a surveillance engine. We collect only what is necessary to refine your experience. This Privacy Policy applies to the b. website at theblife.com and to our TikTok application, blife-social.

2. Information We Collect

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  Personal Identity.Your email address is used solely for authentication and our internal newsletter.
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  The Lens.We store your psychographic profile to tailor the perspective of news and summaries to your unique personality.
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  Pulse Data.The daily energy ratings you provide help us understand the collective mood of our community.

3. Our Use of Data

Data is used to provide personalization. We do not sell your personal information to third parties. We do not use your data for advertising targeting.

4. Text Messaging (SMS)

If you provide your mobile phone number and opt in, we use it to send the text messages you request — account verification codes, direct-message alerts, event reminders, and occasional announcements. You choose which categories you receive, and you can reply STOP at any time to unsubscribe or HELP for help. Message frequency varies, and message and data rates may apply. You can review the full program details on our text messaging opt-in page.

We do not sell or share your mobile phone number or text-messaging opt-in information with any third parties or affiliates for their marketing or promotional purposes. Mobile information is shared only with the messaging providers that help us deliver these texts, solely to operate the messaging program.

5. Security

We employ modern industry standards to protect your data. Your “Lens” is private to you and the AI models that help us refine your experience.

6. Contact

Should you have questions or wish for your sanctuary to be removed from our records, you can reach us at: